Hi, I’m Caroline. 👋

I’m a brand-builder and storyteller with 5+ years of experience in brand and integrated marketing at Intuit, Mailchimp, and LinkedIn, working on partnerships, activations, content, integrated marketing, and more.

My interests include consumer trends, creator marketing, writing, and entrepreneurship. I also write a weekly Substack newsletter about brand moments & trends over on Brand Baby.

I’m based in San Francisco.

Say hi at carolinealbro@gmail.com 📧

Press 📰

Gen Z entrepreneurs—behind the desire for self-employment (Ad Age)

Gen Z and nostalgia—how the generation longs for the ’90s in work and life (Ad Age)

Gen Z trends, the sudden virality of Chili’s, and a cigarette renaissance (Substack Reads / Casey Lewis)

Why Dating Apps Are in Their Literary Era (Canvas8)

Caroline Albro on 2025 brand marketing trends (Brandscape)

no. 25: hyperbole, fast, authentic and taste. (on my mind as of late)